Application for Head of Digital Product, CEA
I didn't write an application.
I built one.
A working prototype of the product I'd build first - and the thinking behind it.
Application for Head of Digital Product, CEA
I didn't write an application.
I built one.
A working prototype of the product I'd build first - and the thinking behind it.
The Strategic Landscape
CEA's products work individually.
They don't yet work as a system.
From publicly available data: Forum posts, annual reports, the JD itself. Here is how CEA's digital products map against their engagement funnel, and where the gaps are.
“The gap is not in any individual product. It is between them.”
The Engagement Journey
Discovering EA
Learning & Connecting
Going Deeper
High Engagement
Driving Impact
The Diagnosis
CEA achieved 20-25% YoY engagement growth in 2025 with only a 0.4% spending increase. Remarkable results from a team that knows how to ship. But as the JD states: "these products have yet to operate with the unified strategy they need to reach their growth potential."
Each product succeeds individually. What is missing is the connective tissue. The system that turns a newsletter subscriber into a practitioner. Getting these products working as a system is the highest-leverage investment the new Head of Digital Product can make.
The Missing Connective Tissue
Users who complete the Intro Program have no automated pathway to the Career Bootcamp, Opportunity Board, or Forum. Products live on separate pages with no shared user journey logic. The gap is not in any individual product. It is between them.
Interactive Prototype
Discover your next step
A guided journey that connects you to the right CEA resources.
3 questions. Real recommendations.
Find your path into CEA
Tell us where you are. We'll map your highest-leverage starting point across all 6 CEA products.
24 unique pathways. Personalised to you.
Move your mouse over the cardTilt your phone to interact
The Product Vision
The prototype is the smallest version
of a bigger idea
The Journey Planner demonstrates a principle: CEA's products should guide users through a connected journey, not leave them to navigate a disconnected portfolio. Here's how that principle scales across three horizons.
Connect
Bridge the gaps between existing products so users flow naturally from one to the next.
Personalise
Make every interaction smarter by building shared identity and progressive user profiles across the suite.
Scale
Turn the connected product suite into CEA's primary growth engine and extend the framework ecosystem-wide.
Key Product Principles I'd Apply
Products are a system, not a portfolio.
Value compounds when products are connected. Isolated products create isolated users. The first job is to build the connective tissue between what already exists.
Measure conversion, not just engagement.
The metric that matters is how many people move from one tier to the next, not how many people use each product in isolation. A 10% improvement in tier-to-tier conversion has more impact than a 30% increase in any single product's DAU.
Build for the user who isn't in the room.
The person most likely to become a high-impact EA in 5 years is someone who hasn't heard of EA yet. Products should be designed for them, not for existing community insiders.
Why Me
Experience mapped to what this role needs
Not a full career history - only what's directly relevant. LinkedIn has the complete picture.
Product Strategy & Portfolio Management
Click to explore →
Community-Driven Product Growth
Click to explore →
Building in Ambiguity
Click to explore →
Team Building & Leadership
Click to explore →
Data-Driven Decision Making
Click to explore →
Stakeholder Alignment
Click to explore →
The Plan
First 90 Days
Concrete actions, not generic platitudes. CEA is moving fast and wants someone who can match that energy while being thoughtful.
Listen & Learn
Deep immersion into CEA's products, users, and stakeholder landscape to build a fact-based foundation for every decision that follows.
Diagnose & Align
Turn research into a clear product strategy with quick wins that build credibility and momentum while setting the long-term direction.
Ship & Set Direction
Deliver tangible results, lock in the strategy with leadership buy-in, and establish the operating rhythm for the product function.
Beyond This Role
I don't just strategise about products.
I build them.
A decade of building things that work, from crowdfunding campaigns to AI platforms. Here's the track record and the portfolio.
Track Record
CPO of a Global Platform
Chief Product Officer & Board Member, Thingiverse / MMF
Leading product development and digital transformation during a major acquisition. Unified two platforms under one product vision serving 10M+ monthly users.
Things I've Built
Atlas OS
AI assistant for productivity. WIP.
Let's make these products
work as a system.
I've built the prototype. I have the plan. Let's move.
Built to demonstrate how I approach product problems. Source on GitHub